{"title":"Viaggio Collection | Pure White Lines","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Viaggio Collection by Pure White Lines captures the elegance of vintage Italian Murano lighting with a contemporary architectural edge. Defined by its sculptural smoked glass, refined brass detailing and softly diffused illumination, the collection blends mid-century inspiration with modern luxury to create statement lighting suited to both residential and hospitality interiors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInspired by original Italian designs from the 1960s and 1970s, each piece within the Viaggio Collection showcases beautifully textured glass that creates depth, atmosphere and a warm ambient glow. The subtle smoked quartz finish paired with satin brass metalwork gives the collection a sophisticated and timeless aesthetic, effortlessly complementing both classic and contemporary spaces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned to elevate bedrooms, hallways, living spaces and boutique commercial interiors, the Viaggio Collection balances decorative impact with understated refinement. Whether used individually as feature lighting or layered throughout an interior scheme, the collection brings warmth, texture and artisan character to any setting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith its blend of brutalist influences, vintage Italian glamour and modern craftsmanship, the Viaggio Collection offers a distinctive lighting statement that feels both luxurious and enduring.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"viaggio-murano-smoked-glass-wall-light","title":"Viaggio Murano Smoked Glass Wall Light","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Viaggio Murano Wall Light by \u003c\/span\u003e\u003cspan\u003ePure White Lines\u003c\/span\u003e\u003cspan\u003e is a striking celebration of mid-century Italian design, combining textured Murano-inspired glass with refined brass detailing to create a truly atmospheric decorative wall light. Inspired by an original vintage piece sourced from the Pure White Lines archive, the Viaggio brings timeless elegance and artisan character into contemporary interiors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts beautifully rippled smoked glass softly diffuses the light to create a warm, ambient glow, while the subtle brass backplate and decorative sphere fixings add a sophisticated architectural finish. The pale smoked quartz tone sits perfectly within modern muted interior palettes, offering an understated statement that feels both luxurious and effortlessly stylish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIdeal for hallways, bedrooms and living spaces, the Viaggio Murano Wall Light works beautifully placed individually or in pairs beside mirrors, artwork or feature walls. Its sculptural silhouette and textured glass give it a distinctive brutalist-inspired aesthetic, balancing vintage Italian glamour with contemporary refinement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCompatible with dimmable bulbs, the Viaggio allows you to create soft mood lighting tailored to the space, making it equally suited to boutique hospitality projects and elegant residential interiors.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eDIMENSIONS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 311px; height: 105.125px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 175.844px; height: 19.5938px;\"\u003eHeight\u003c\/td\u003e\n\u003ctd style=\"width: 119.156px; height: 19.5938px;\"\u003e45cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 23.5938px;\"\u003e\n\u003ctd style=\"width: 175.844px; height: 23.5938px;\"\u003eWidth\u003c\/td\u003e\n\u003ctd style=\"width: 119.156px; height: 23.5938px;\"\u003e12cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 175.844px; height: 19.5938px;\"\u003eProjection\u003c\/td\u003e\n\u003ctd style=\"width: 119.156px; height: 19.5938px;\"\u003e10cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 22.75px;\"\u003e\n\u003ctd style=\"width: 175.844px; height: 22.75px;\"\u003eWeight\u003c\/td\u003e\n\u003ctd style=\"width: 119.156px; height: 22.75px;\"\u003e3.3kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 175.844px; height: 19.5938px;\"\u003eWall Bracket Dimensions\u003c\/td\u003e\n\u003ctd style=\"width: 119.156px; height: 19.5938px;\"\u003eH 32cm x W5cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eMATERIAL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMetal\u003c\/p\u003e\n\u003cp\u003eGlass\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eELECTRICAL DATA\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 300px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 134px;\"\u003eMax Wattage (LED)\u003c\/td\u003e\n\u003ctd style=\"width: 150px;\"\u003e40W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 134px;\"\u003eBulb Type\u003c\/td\u003e\n\u003ctd style=\"width: 150px;\"\u003eE14\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 134px;\"\u003eQuantity of Bulbs\u003c\/td\u003e\n\u003ctd style=\"width: 150px;\"\u003e2 (Not Included)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 134px;\"\u003eIP Rating\u003c\/td\u003e\n\u003ctd style=\"width: 150px;\"\u003eIP20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 134px;\"\u003eDimmable\u003c\/td\u003e\n\u003ctd style=\"width: 150px;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Pure White Lines","offers":[{"title":"Brass","offer_id":53857807794515,"sku":"PWL94793","price":320.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/3164\/2195\/files\/PWL94793.webp?v=1779962974"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/3164\/2195\/collections\/PWL947931.webp?v=1779963300","url":"https:\/\/designerlightingstore.co.uk\/collections\/viaggio-collection-pure-white-lines.oembed","provider":"Designer Lighting Store","version":"1.0","type":"link"}